“Writing an Artist or Business Statement” – Arts@Work

Dr Katie Hoffman, Instructor

April 12, 2022 at our Kingsport Center for Art and Technology

225 W Center Street, Suite 115, Kingsport, TN 37660

Creatives of all genres need to be able to market themselves effectively. In “Writing an ‘About’ or Artist Statement,” Katie Hoffman will help you create one of the main building blocks for a basic media. A strong statement will provide important insight into your work, allowing potential clients and patrons to connect with you and develop appreciation for how and why you do what you do. It can also serve as the “about” page for a website. This document outlines you’re the themes, influences, and philosophies your work. Whether you’re an artisan farmer raising heirloom sheep, a filmmaker, a game designer, or a painter hoping to place your work in a gallery, this document is a marketing must-have.

Those who register at least three days before the session will receive an email ahead of time with some idea-generation activities. A handout will be provided at the session for those who sign up later. You’ll learn to avoid vague, fluffy, confusing “artspeak.” You’ll brainstorm and develop a few clear reasons why a potential client or collector should consider your work. You’ll emerge from this session with bullet points that you can use to draft a statement that reflects your passion and helps others engage with you and your work.