Instructor: Jocelyn Mathewes
How can an online presence serve and build your art or creative business? Whether you’re
starting from scratch or seeking to enhance or expand your online presence, this class is
meant for you. Prior to the class, you’ll be given a set of questions to help frame your needs
and goals. During the class, we will discuss how to harness popular and up-and-coming
platforms and make them work for different businesses and creative mediums. You should
walk away from this class with a sense of what may be the best fit for you and the best investment
of your time and energy online.
Jocelyn Mathewes is an interdisciplinary mixed-media artist whose work has been exhibited in galleries,museums, and community spaces across the United States. She’s even participated in residencies with the Artist Residency in Motherhood (ARiM), Makers Circle, and Stay Home Gallery.
But Jocelyn doesn’t just create art—she’s also a savvy curator and organizer. In 2020, she founded EAT/ART space, an alternative pop-up gallery that showcases cutting-edge artists and their work. Plus, she’spassionate about fostering growth, collaboration, and innovation in the southern highlands—organizingthe Local Artist Meetup group throughout the Tri-Cities, TN area to connect fellow creatives.
“The most left-brained artist you’ll ever meet,” according to some, Jocelyn draws from a wealth of
knowledge in marketing, operations, and community-building to help artists and creatives build an
online strategy that works for their unique medium, audience, and goals.
Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and creativity. We work to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.
The Arts@Work Series supports entrepreneurial and self-employed artists and makers who wish to develop their professional business skills. Topics include introductions to business strategy, marketing, communication and promotion, pricing, and client relations. The 2021-2022 Arts@Work series was curated to meet the particular needs of small creative businesses.
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