Streamlining Your Social Media Content (Intermediate Level)

6 to 7:30 PM

Create Appalachia’s Johnson City Center for Art & Technology

714 W Walnut Street, Johnson City

Social media can be a powerful amplifier of your work and put your portfolio in front of clients, buyers, and connections. This intensive one-evening workflow workshop is tailored for artists and creatives who want to maintain an online presence with minimal distraction from their core artistic or entrepreneurial work. We will focus on planning, organization, and streamlining tools so you can easily and effectively engage with your audience.

We will:

1. Plan Your Themes and Calendar: 1) Develop a strategic approach to selecting topics and themes that resonate with your work, and 2) create a consistent posting calendar that aligns with your projects and audience engagement.

2. Organize Visuals and Copy: We’ll cover methods for storing and organizing your photos, videos, and digital assets for content creation, along with simple methods for creating authentic and engaging copy.

3. Streamline Your Tools: You’ll get an overview of essential digital tools for scheduling and analytics, and we’ll discuss how to integrate those tools into a cohesive workflow.

4. Best Practices for Engagement: Simple techniques to start building your audience, along with how to respond to comments and messages.

This class is ideal for intermediate users who have a thorough understanding of digital platforms, a familiarity with photo and video editing tools, and manage accounts across multiple platforms.

Students will need to bring:

• Laptop
• 8-10 photos and/or videos of their work in action
• Past social media examples
• Login information (so you can sign in to your laptop in our space)
• Additional device or phone

DONATIONS ARE REQUESTED BUT NOT REQUIRED. We’re a 501(c)3 non-profit organization, and we reinvest all money collected from fees and donations back into serving creatives in our region. The suggested donation for this class is $10-$20. We’d appreciate a donation of what you feel you can afford. If you can’t donate right now, we completely understand. Please join us anyhow!

PRE-CLASS SURVEY: Please copy and paste this link into your browser and complete this survey when you register so that Jocelyn can tailor her examples to the group of people taking the class: https://forms.gle/AGWnABVMHuifwiuz7

JOCELYN MATHEWES is an interdisciplinary artist whose work has been galleries, museums, and community spaces across the United States. She has participated in residencies with the Artist Residency in Motherhood (ARiM), Makers Circle, and Stay Home Gallery.

But Jocelyn doesn’t just create art–she’s also a savvy curator and organizer. in 2020, she founded EAT/ART space, an alternative pop-up gallery that showcases cutting edge artists and their work. Plus, she’s passionate about fostering growth, collaboration, and innovation in the Southern Highlands–founding and organizing the Local Artist Meetup group in the Tri-Cities TN/VA area to connect fellow creatives.

“The most left-brained artist you’ll ever meet,” according to some, Jocelyn draws from a wealth of knowledge in marketing, operations, and community-building to help artists and creatives build an online strategy that works for their unique medium, audience, and goals.

Jocelyn is one of Create Appalachia’s most popular instructors and has also been the organization’s social media manager and newsletter editor, along with curating several shows in our gallery. She is a regular in our Arts@Work series, back every year by popular demand.

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Create Appalachia strives to make the Appalachian Highlands a better place to live and work by supporting innovation and entrepreneurship centered around the arts and creativity. We work to sustain an environment that will generate new businesses, provide jobs in arts-based businesses, and highlight the important role that creativity plays in the region’s economic vitality.

The Arts@Work Series supports entrepreneurial creatives and makers who wish to develop their professional business skills. Topics include introductions to business strategy, marketing, communication, pricing, and client relations. The Arts@Work professional development series is curated to meet the particular needs of small creative businesses that combine artistry, imagination, and technology.

This workshop is offered free of admission/by donation thanks for a generous grant from the Tennessee Arts Commission. The honorarium for this workshop was funded by an Arts Build Community grant from the TAC.