“Artists and makers of all genres need to be able to market themselves effectively,” says Katie Hoffman, Executive Director of Create Appalachia and workshop presenter. “Create Appalachia has put together a low-cost opportunity for our local artists to do just that. Our upcoming three-session series will help artists create the basic items needed to pitch themselves and their work: an artist statement, a brief bio, and a professional photograph—all for less than the usual price of a professional photo session.”
This is the last offering in the 2016-2017 Arts@Work 101 Lecture and Workshop Series, organized by local non-profit Create Appalachia. This series provides low-cost opportunities for local artists, artisans, and arts-based business owners to engage in professional development. Based on feedback from its constituency, Create Appalachia carefully selects speakers who have the expertise to help regional artists, artisans, and arts-based businesses learn how to market themselves and their work.
“Our workshop will help participants create their very own basic marketing kit or simple web site,” says Hoffman. “We’re really pleased that Kalani Odom of White Creek Photography will take individual pictures for our artists during the April 25th session. She does great work, and she loves working with other creatives. She and I will work one-on-one with each person to make sure that every kit feels professional and polished. Most importantly, each kit will reflects the artist’s own unique personalities and inspirations.”
Hoffman is a practicing performing artist. She is a singer and scholar of traditional Appalachian ballads and a singer/songwriter with a CD, Beautiful Day. She has a PhD in English and over two decades of experience teaching Rhetoric and Composition. Owner and founder of Appalworks.com, Hoffman works extensively with local arts and cultural heritage organizations to promote their work. She also helps local artists and artisans develop, edit, and polish their writing, including grant and fellowship applications, artist statements, biographies, and professional resumes. Hoffman co-chaired the Appalachian section of the Smithsonian Folklife Festival on the Mall in Washington, DC during the summer of 2003. She was the traditional music producer for a 4-part PBS series entitled Appalachia: A History of Mountains and People. In 2014, she was co-curator of a fine art and craft exhibit, Changing Appalachia: From Custom to Cutting Edge, at the Portsmouth Art and Cultural Center in coastal Virginia.
For more information about the workshop specifics and registration, visit the event page
For more information about the Arts@Work series,