Professional Development Workshops for Artists

This series of workshops is designed to help artists learn about how to make what might currently be a supplemental income or a hobby into a real business. Part of Create Appalachia’s mission is supporting arts-based business in the region, and part of it is providing the kinds of programming that will allow local artists to become a bigger part of the economic picture here. Everyone who runs a creative business is welcome—from chefs and florists to musicians and visual artists.

Members receive a discount on admission to this series, so please consider becoming a member and saving a little money on admission.

This workshop is possible due to a grant from the Tennessee Arts Commision, and the kind sponsorship of the Kingsport Chamber of Commerce, ETSU Innovation Laboratory, and the Birthplace of Country Music.

 

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April 4, 11, and 25, 2017

Presenting Yourself Professionally: Creating Your Own Marketing Materials
Instructor: Dr. Katie Hoffman, Appalworks.com

Register at:  https://artsatwork101-presentingyourselfprofessionally.eventbrite.com

 

 

 

 

 

 

 

 

 

 

 

Location: The Birthplace of Country Music Museum, 520 Birthplace of Country Music Way, Bristol, VA 24201

Admission: $85 for this four-session program, $75 for Create Appalachia members

Artists and makers of all genres need to be able to market themselves effectively. This workshop is designed to help artists of all types come up with the three basic items they need in order to pitch themselves and their work at venues, galleries, museums, and other venues:

  • an artist statement or description of their work,
  • a brief biography, and
  • a professional head shot or a professional photograph of their work.

With these three basic items, artists can present themselves professionally to venues and individuals who might purchase or showcase their art. These documents could also be the initial elements of a simple, do-it-yourself website.

In three two-hour meetings and a one-on-one consultation, Katie will lead artists through the work of creating these documents for themselves.

  • Meeting 1: Writing Your Artist Statement. Artists will come to the session prepared to create a statement that reflects their own passions and philosophies, but which avoids the vague “artspeak” that sometimes plagues this kind of effort. The session will be both fun and productive, and artists will emerge with a document draft that will be polished during their one-on-one session with Katie.
  • Meeting 2: Writing Your Biography. Artists will create a document that offers insight into their artistic development and allows others to understand their accomplishments. As with Meeting 1, each person will leave the session with a working draft of this document that will be polished during the one-on-one editing/proofing session.
  • Editing/Proofing Session: Either in person or by phone, each of the 15 attendees will have a half-hour session to go over drafts and offer observations and suggestions. Meeting 3: Putting it All To Use. During the final session, Artists will learn how to use the materials that they have developed to promote their work. Artists will share their work and collaborate on preparing plans of action. A professional photographer will be on hand to create head shots and/or to take pictures of each artist’s best work at no additional charge.

This workshop is designed to build on the rest of the 2016-2017 series, but attendance at the other workshops is not necessary for enrollment.

 

Here’s the workshops you missed in 2016. Let us know if you’d like to see us bring these back!

 

9/20/2016

Stepping Off the Edge: Transitioning from Hobbyist to Full-Time Creative

Instructor: R. L Gibson

Location: Kingsport Chamber of Commerce, 400 Clinchfield Street, Suite 100, Kingsport, TN 37660

Admission: $15 ($10 for CA members) or $30 ($25 for CA members), depending on the option you choose

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Transitioning from Hobbyist to full-time Creative.  Moving from an amateur/hobbyist to a full-time/professional creative can feel impossible, but your creativity is the key. How do we take what YOU do and fit it into an existing market?  From free-lance work to wholesale accounts, learning how to view what you do in a more abstract way can make the possibilities clearer.

OPTION 1: Lecture, handouts, and participation in Q&A ($15/$10)

OPTION 2: Lecture, handouts, Q&A, plus one-on-one custom recommendations specific to each artist’s work that is submitted prior to workshop. (Limited availability—sign up now!)

 

10/11/2016

Branding Yourself as a Creative
Instructor: R. L. Gibson

ETSU Innovation Lab, 2109 Market Street, Johnson City, TN 37604

$15 ($10 for CA members) or $30 ($25 for CA members), depending on the option you choose

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How to craft your public image. Creating a strategy to effectively present yourself & your work starts with identifying your audience &how they perceive you. You ARE your brand, and you have to be prepared to represent your brand every time you step out the door, literally or digitally.

OPTION 1: Lecture, handouts, and participation in Q&A ($15/$10)

OPTION 2: Lecture, handouts, Q&A, plus one-on-one custom recommendations specific to each artist’s work that is submitted prior to workshop. (Limited availability—sign up now!)

If you choose Option 2, you may submit any link/address to a website(s) or page(s) that features your branding at http://RLGibson.com/contact, any time from now until October 18th.

  • SUBMIT PRIOR: If you submit information by October 4 @5pm EST, your branding/site may be included in the presentation allowing you to benefit from the full range of participants attending. Fear not; kindness matters.  In addition, you will receive a one-page suggestion sheet for how to improve your branding & consolidate your image.
  • SUBMIT AFTER: If you submit information between October 5 – 18, you will receive a one-page suggestion sheet for how to improve your branding & consolidate your image + a $25 credit toward further optional consultation.
  • OPTIONAL:  R.L. (Rachel) Gibson offers a full array of consultation services including web building, wordpress instruction, brand development, consolidation, logo development, social media use/misuse & best practices.  If you are interested, at any time, in one-on-one consultation, you may email Gibson at thexerographist@rlgibson.com.  IF you have paid for Option 2, you will receive a $25 credit toward any add’l consultations.

 

 

11/15/2016

A Legal and Ethical Primer for Artists
Instructor: Cher Cornett, MFA

Kingsport Chamber of Commerce, 400 Clinchfield Street, Suite 100, Kingsport, TN 37660

$15 ($10 for CA members)

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Are you confused about your rights regarding your creative work, how to protect those rights and defend them in court? Do you understand how copyright affects the value of your work? Are you aware of the rules of professional and ethical fair practice in the business of creating and selling art and how you can use them to do business more effectively?  This workshop will familiarize you with some of the practical basics every creator of unique works should know.

2/21/2017

A How-To: Effective Social Media Promotion
Instructor: Erin Smith

ETSU Innovation Lab, 2109 Market Street, Johnson City, TN 37604

$15 ($10 for CA members)

Register at:   https://artsatwork101-socialmedia.eventbrite.com

 

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Social media keeps us connected to our friends, family, and community, but there is more to using it effectively than asking people to “like” or “follow” us. This discussion, lead by the social media expert, Dr. Erin Elizabeth Smith, will explore several popular social media platforms and present strategies for nonprofit and community organizations to network with followers, grow an audience, crowdfund, and engage with passionate supporters.

3/7/2017

How to Price Your Creative Work
Instructor: R. L. Gibson

Kingsport Chamber of Commerce, 400 Clinchfield Street, Suite 100, Kingsport, TN 37660

$15 ($10 for CA members)

Learn how to price your creative product / artwork competitively. Having a hard time pricing your work? Let’s figure out why—together.  When you are new to any market, fair & accurate pricing, consistently presented, doesn’t always feel like the best strategy.  Learn how to avoid the most common mistakes of emotional pricing. (Lecture, handouts, and Q&A)