Tuesday, February 21, 2017, 6-9 pm
ETSU Innovation Laboratory, 2109 West Market Street, Johnson City, TN
Our next interactive program, “A How-To for Artists: Effective Social Media Promotion,” will be led by Dr. Erin Elizabeth Smith of Knoxville. Smith is the Creative Director at the Sundress Academy for the Arts. Smith holds a PhD in Creative Writing from the University of Southern Mississippi. She also teaches writing for social media and digital rhetoric in the English Department at the University of Tennessee, where she serves as the Jack E. Reese Writer in the Library. In addition, she is the managing editor of Sundress Publications and The Wardrobe.
Cher Cornett, Create Appalachia’s Board President, feels confident that Smith’s presentation will help local artists boost their profiles and their sales. “I attended Erin’s workshop on effective social media promotion at the 2016 Tennessee Arts Commission Conference in Murfreesboro,” says Cornett. “After the program ended, I introduced myself and asked if she would be willing to be part of our Arts @ Work program. Erin really knows her stuff, and her advice is clear and easy to implement. I learned a lot from her session, so I knew artists in our area could benefit from her wisdom and experience.”
As Smith herself notes, “social media keeps us connected to our friends, family, and community, but there is more to using it effectively than simply asking people to ‘like’ or ‘follow’ us.” Her presentation will explore several popular social media platforms, presenting strategies for networking with followers, growing an audience, crowdfunding projects, and engaging with passionate supporters. A question-and-answer session will follow, and light snacks and refreshments will be provided.
This presentation is funded by a generous grant from the Tennessee Arts Commission. ETSU’s Innovation Labs is our venue sponsor.
Admission is $15 ($10 for Create Appalachia members).
Register at: https://artsatwork101-socialmedia.eventbrite.com